A bespoke WordPress website that brings Paragon Pinball’s existing branding to life, showcases its vintage pinball machines and gives the team an easy way to manage the content themselves.
A bespoke WordPress website that brings Paragon Pinball’s existing branding to life, showcases its vintage pinball machines and gives the team an easy way to manage the content themselves.
Tobin
Paragon Pinball
Paragon Pinball, run by Tobin and Mark, buys, sells, sources and ships vintage pinball and arcade machines across the UK, Europe and the USA.
They already had distinctive branding and an original logo they genuinely loved. The job wasn’t to replace that identity with something new, but to create a website that felt like a natural extension of the business they had already built.
The website needed to showcase their available machines properly, explain the different services they offer and encourage prospective buyers to get in touch. It also needed to be straightforward for Tobin to manage and update whenever a machine became available or was sold.
Vintage pinball machines are highly visual, individual products. A generic website layout wouldn’t properly communicate their character or give prospective buyers the information they need.
The design needed to feel distinctive and relevant to the world of classic pinball without becoming gimmicky or difficult to use. It also needed to work with Paragon Pinball’s established logo, colours and visual identity rather than overpowering them.
Behind the scenes, every machine required its own information and photography. The system needed to make adding and managing these listings simple, without Tobin having to design a new page or wrestle with WordPress each time.
I began by visiting Tobin and Mark, listening to how the business works and understanding what they wanted the website to achieve.
The final design was built around Paragon Pinball’s existing branding, using it as the starting point for the overall look and feel. This allowed the new website to feel fresh and professional without losing the personality they had already created.
I developed a custom system for managing the machines, giving each one its own structured listing, information and imagery. This makes the machines easier for visitors to explore and gives Tobin a consistent, straightforward way to keep the website updated.
The site places the machines and their photography at the centre of the experience, while providing clear routes for visitors who want more information, need help sourcing a particular machine or are interested in buying.
Once the website was complete, I returned in person and showed Tobin how everything worked. The aim wasn’t simply to hand over a finished website, but to make sure he was comfortable managing it himself.
Paragon Pinball now has a website that properly represents the personality of the business and the quality of the machines it sells.
Tobin can manage and update the website himself, while potential customers have a clearer and more engaging way to explore the available machines and understand the wider services Paragon Pinball provides.
Most importantly, the website isn’t merely there to look good. Tobin confirmed that it began generating enquiries soon after launch.
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