Anne-Marie Batson

A focused one-page WordPress website for broadcaster, interviewer and founder Anne-Marie Batson, creating a sharper personal brand presence that reflects her work across sport, culture and identity.

I had a vision from the outset of how I wanted my websites to look and feel from the outset. I spoke to several colleagues/friends about recommendations and one suggested getting in touch with Mike – which I duly did. I’d written out a detailed brief with some copy already (I’m a bit of a control freak!). Mike took it all in his stride, talking through every detail and making sure the websites showcased me in the best light. And he delivered on all fronts. My websites are a huge upgrade to what I had before and crucially, they feel like me. They reflect my personality, my style and my vibe. All of which are incredibly important to me. Mike understood what I was trying to achieve and delivered it brilliantly. I couldn’t be happier with the results.

Anne-Marie Batson

Broadcaster, Founder & Creative Director, AmberGlass Presents, co-Founder, Tennis Black List

Client

Anne-Marie Batson

Location

UK / International

Industry

Broadcasting, sport, media and events

Project Type

One-page WordPress website, personal brand website, content structure, launch support and ongoing hosting

The client and what they needed

Anne-Marie Batson is a broadcaster, interviewer, host and founder working across football and tennis.

Her existing website no longer reflected the level, direction or personality of her work. It introduced her background, but it did not clearly position her current role as a broadcaster, interviewer and founder, or give visitors a strong enough sense of her voice, credibility and professional range.

Anne-Marie needed a sharper, more confident web presence that could support her work across broadcast opportunities, live events, interviews, brand collaborations and founder-led projects.

The site also needed to feel personal. This was not just a portfolio website. It had to reflect Anne-Marie’s tone, energy and identity while still being clear, professional and easy to navigate.

The challenge

This was a positioning project as much as a website build.

Anne-Marie had a clear sense of how she wanted to be represented, with detailed input on structure, copy, photography, credits and the balance between her broadcasting work and founder credibility.

The challenge was to bring all of that together into a simple one-page website that did not feel thin or generic.

The website needed to establish her broadcaster credibility quickly, while also making space for her wider work, including AmberGlass Presents and the Tennis Black List.

It also needed to replace an older multi-page website, meaning the new one-page structure had to cover the essential content clearly while old URLs were redirected cleanly to the new site.

The solution

I built a bespoke one-page WordPress website around Anne-Marie’s personal brand, using a clear section-by-section structure to make the page easy to scan.

The site opens with direct positioning, introducing Anne-Marie as a broadcaster, interviewer and founder working across football and tennis.

The page then breaks her work into clear areas, including broadcast and commentary, live events and brand work, interviews, development and industry recognition.

A dedicated Tennis Black List section gives her founder role proper visibility, rather than treating it as a small aside within a biography.

The site also includes:

a manifesto section
embedded showreel
photography-led portfolio section
testimonials area
AmberGlass Presents / Beyond the Brief section
clear commercial categories for bookings and collaborations
downloadable booking pack
contact form and social links

To make the site easier to maintain, editable areas were added in WordPress for key content including the showreel, credits, testimonials and booking pack.

I also handled launch details including mobile refinements, old page redirects, SEO title and meta description, QR-code booking pack update, and ongoing hosting and maintenance setup.

The outcome

Anne-Marie now has a cleaner, stronger personal brand website that better reflects who she is and what she does.

The new site brings her broadcasting work, founder credibility and personality into one focused online presence. It is easier to navigate, more visually distinctive and better suited to the opportunities she wants to attract.

Rather than feeling like a dated online CV, the website now works as a confident professional profile for broadcast, events, interviews, brand collaborations and wider cultural work.

Need a one-page website that properly reflects your work?

I design focused one-page WordPress websites for individuals, founders and small businesses who need a clear, professional online presence without a large multi-page site.