A bespoke WordPress website that translates Brandad’s distinctive identity into a confident digital presence, showcasing Bill’s expertise, collaborators and creative work.
A bespoke WordPress website that translates Brandad’s distinctive identity into a confident digital presence, showcasing Bill’s expertise, collaborators and creative work.
Bill Wallsgrove
BRANDAD
Brandad is the personal brand and consultancy of , an experienced creative director and brand strategist with more than 25 years of international agency experience.
Bill had already created Brandad’s distinctive monochrome identity and strong creative vision. Working alongside Kat Bailey of The Motherlode, who developed the website copy with Bill, I translated that thinking into a bespoke WordPress website.
The website needed to explain Bill’s experience and collaborative way of working, introduce his trusted family of creative specialists and showcase selected projects, clients and testimonials.
Brandad already had an unusually strong identity, and Bill has an exceptionally precise eye for typography, spacing, layout and tone. A conventional website template would never have properly represented the brand or met his creative standards.
The site needed to communicate Bill’s substantial agency experience without becoming overly corporate. It also had to explain the flexible Brandad model, where Bill brings together trusted specialists according to the needs of each project.
A large collection of collaborators, client work and testimonials needed to remain easy to explore, while the bold monochrome design had to work consistently across desktop, tablet and mobile.
Working from Bill’s existing identity and creative direction, I developed a bespoke WordPress website built around Brandad’s restrained black, white and grey visual language.
Oversized typography, generous spacing and alternating light and dark sections create a strong rhythm throughout the site. The dictionary-definition concept remains central to the identity, while the page structure clearly introduces Bill, his expertise, his collaborators and selected client work.
Copywriter Kat Bailey of The Motherlode worked with Bill on the website copy, developing a concise narrative that captured both his experience and the distinctive Brandad tone of voice.
I also created a structured system for managing client reviews, allowing Bill to add new testimonials through WordPress without editing the page layouts themselves. Once completed, the site was carefully refined across desktop, tablet and mobile to preserve the intended design at every size.
Brandad now has a website that feels every bit as distinctive and carefully considered as the identity Bill created for the business.
It clearly communicates the value of his agency-level experience and flexible network of creative collaborators, while giving prospective clients an engaging way to explore his approach, relationships and previous work.
The project also developed into an ongoing working relationship, with Bill choosing MB-SITES as his go-to website designer and developer for both Brandad and websites created for his own clients.
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